To sell on the Marketplace you need a subscription — and it has to stay active

There is a line in the Marketplace requirements table that changes the cost of selling avatar items, and it is not about publishing: it is about keeping.

Most platform requirements are an entry toll — meet it once, pass, done. This one is not. This guide walks the account requirements and the content rules, with particular attention to that difference.

The problem

The framing is direct: avatar items sold on the Marketplace have to follow specific requirements, and some of them require configuration in your modelling program.

But before anything about the item, there are requirements about the account — and the documentation organises them by capability, in three rows that do not ask for the same thing.

To upload, publish and keep content on sale, Roblox requires a verified government ID or a linked parent account. That one applies to all three.

And then comes the second, which is this article's: to publish and keep content on sale, Roblox requires a Roblox Plus or Premium subscription.

Read the "and keep" again. It is not a condition for starting; it is a continuous condition. An item already published, already approved by moderation, already selling for months, depends on an active subscription to stay on sale.

Step by step

The requirements by capability, as the official table separates them:

To upload content from Studio or the dashboard: a verified ID or a linked parent account, plus the 80 Robux upload fee.

To publish on the Marketplace: a verified ID or a parent account, plus two-step verification, plus the publishing advance, from 10 to 2500 Robux — and the individual creator or group owner has to have Roblox Plus or Premium.

To keep it on sale: the individual creator or group owner has to have Roblox Plus or Premium.

Two observations about who holds those requirements. Publishing through a group, the subscription requirement falls on the group owner — not on you, if you are different people. And two-step verification appears only on the publishing row, which is usually the surprise for anyone who had been uploading without trouble.

After the account, the content. The general guidelines exist so the item passes moderation, and the consequence of ignoring them is written down: not following them can result in moderation and removal of the item.

The rule that opens the list applies to everybody: whether you are the original creator or not, you have to ensure you have the right to upload the asset.

It is worth understanding what that continuous requirement means for planning, because it changes the nature of the business. Selling avatar items is not publishing and collecting — it is keeping a storefront open, and an open storefront has a monthly cost. A catalogue of thirty items earning little per item has to earn above the subscription's cost to make sense; below that, the creator is paying to sell.

And there is a succession consequence almost nobody thinks about: if the group owner's account belongs to someone who has left the project, the group's items depend on a subscription that person maintains. It is the kind of dependency you discover on the worst possible day.

The artifact

The document below has the account requirements table by capability, the category rules the documentation details, and the general prohibitions as a list.

The category table deserves a look even from people who think they know it: it resolves cases that look ambiguous with quite specific rules, and the wrong category is grounds for moderation.

Before the mistakes, an observation about how to read these rules. They are not a list of bad intentions to avoid — most of them describe things an honest creator would do without thinking twice. Relaunching your own successful item as a limited edition is a common strategy in other markets. Making an accessory inspired by a famous character is what much of the audience asks for. Using a Studio interface icon in a visual joke seems harmless.

The policy exists because each of those things, done at scale by many people, produces a catalogue nobody trusts. Reading it with that key helps: the question is not "is this wrong?", it is "what would happen if everybody did this?".

Common mistakes

Letting the subscription lapse. The mistake that gives this text its title. Since the requirement is continuous, an expiring subscription affects items already published. Anyone treating the subscription as an entry cost — subscribe, publish the collection, cancel — finds out the collection stopped selling.

Too similar to an existing item. It is forbidden to create an item too similar to an existing one, especially the valuable and limited ones. And the documentation gives two examples that surprise people, because they involve your own item:

• Republishing as a limited an item you have already published.
• Publishing a limited and republishing that same limited.

Meaning: the rule is not only about copying others. Relaunching your own success as a limited edition is explicitly on the list.

Inspired content. The permission rule is broader than "do not copy": if you are neither the original creator nor the intellectual property owner, you need the owner's permission to sell the content or content inspired by it.

The word "inspired" closes the most used escape route. An accessory that copies nothing but clearly evokes a brand, a character or a work is covered by the rule.

Using a Roblox asset or brand. It is forbidden to use assets created by Roblox, or official branding and iconography, as part of your items. That includes the logos, the interface icons and whatever came with Studio.

Relying on a bug. It is forbidden to create an item that relies on a platform flaw or bug. It is a rule that catches the ingenious creator: a visual effect that only works because the engine has an unexpected behaviour is exactly what it describes — and it breaks by itself when the bug is fixed.

Excessive text. It is forbidden to include excessive text on items.

The wrong category. It is forbidden to categorise incorrectly — the example given is listing trousers in the shirt category. The specific rules are in the artifact, and three of them resolve almost every doubtful case: a full hairstyle goes mandatorily in hair; a partial hairstyle, such as a fringe or a braid, can go in hat, face or hair; and facial hair goes mandatorily in face.

The general rule for the rest is positional: an accessory that is not hair and is visible mostly above the neck has to be a hat or a face item — and one that is not mostly visible above the neck cannot sit in those categories.

Not testing on different bodies. It is the mistake the documentation tries to prevent with the recommendation to test on several character types, and it produces an item that looks perfect on your test avatar and clips through the body on half the others. Since the test is quick and fixing it after upload is impossible, it is the best value-for-money check on the whole list.

It is also worth noting why the documentation singles out the mouth and the waist among all body regions. They are the two that move most: the mouth opens and closes with facial animation, and the waist bends and twists with almost every movement. A rigid item anchored there clips through the body in poses you never tested while standing still — and a mouth accessory also touches an area moderation examines with extra attention, given the kind of thing people have tried to publish there.

Next step

Two design recommendations close the policy, and both are about the item working on bodies you did not model.

The first: extra care with items at the avatar's mouth or waist. They are the two regions where variation between bodies is greatest and where the chance of interpenetration is highest.

The second: test frequently on several character types. Not once at the end — frequently, during the modelling.

Today's practical exercise is about the account, not the art: check whether the holder's subscription is active and when it expires. If you publish through a group, check the group owner's. It is the fastest verification on the list and the only one whose failure takes down revenue from items that were already working.

After that, it is worth reading the whole policy once. It is short, and each of its rules corresponds to a specific way of losing the upload fee — which is the kind of knowledge that is expensive to acquire in practice.

MARKETPLACE — what the ACCOUNT has to have. Checked on 23/09/2026.

The official table separates THREE capabilities, and they have DIFFERENT
requirements. The third is the one that surprises.

| The creator or group can:    | Requires                                     |
|------------------------------|----------------------------------------------|
| UPLOAD from Studio or the    | a verified ID OR a linked parent account     |
| dashboard                    |                                              |
|                              | + an 80 Robux upload fee                     |
|                              |                                              |
| PUBLISH to the Marketplace   | a verified ID OR a parent account            |
|                              | + TWO-STEP verification                      |
|                              | + a 10 to 2500 Robux advance                 |
|                              | + the individual creator or group owner on   |
|                              |   Roblox Plus or Premium                     |
|                              |                                              |
| KEEP the item ON SALE        | the individual creator or group owner on     |
|                              | Roblox Plus or Premium                       |

  !! THE THIRD ROW is the one that catches people: the subscription is not
     an entry toll. It is a CONTINUOUS condition. An item already
     published, already approved and already selling depends on it to
     stay on sale.

== CATEGORY: the rules the documentation details ==

| The item is...                           | Category                     |
|------------------------------------------|------------------------------|
| a FULL hairstyle (covers the whole head) | Hair, mandatorily            |
| a PARTIAL hairstyle (fringe, braid)      | Hat, Face OR Hair            |
| facial hair                              | Face, mandatorily            |
| a non-hair accessory visible             | Hat OR Face                  |
| mostly ABOVE the neck                    |                              |
| an accessory NOT mostly visible          | CANNOT be Hat or Face        |
| above the neck                           |                              |

  An example of a mistake given by the documentation itself: listing
  TROUSERS in the SHIRT category.

== GENERAL PROHIBITIONS, as a list ==

  [x] political, religious, gory, violent, self-harm, drug, sexual,
      marriage or dating content
  [x] Roblox-created assets, official branding or iconography
  [x] an item TOO SIMILAR to an existing one, especially a valuable or
      limited one -- this includes republishing your own item as limited,
      and republishing an already published limited
  [x] selling an item without PERMISSION: without being the creator or
      the intellectual property owner, you need the owner's authorisation
      -- and that also covers content INSPIRED by it
  [x] an item that relies on a platform flaw or bug
  [x] EXCESSIVE text on the item
  [x] the wrong category

== TWO DESIGN RECOMMENDATIONS ==

  - extra care with items at the avatar's MOUTH or WAIST
  - test frequently on SEVERAL character types